Mobile Interstitials were inititally introduced as a way of improving the efficiency of Freeform's digital marketing efforts. As social media users' eyes became increasingly focused on mobile over desktop, it became less valuable sending them to freeform.com and more valuable sending them to install the native apps. We began to implement mobile interstitials so that they would appear when certain tracking tags were on the URL that the user tapped on.
Over time this proved an effective strategy, so we enabled mobile interstitials across all mobile web users, whenever they attempted to navigate to a show, movie or episode. As a result, mobile interstitials have given us the flexibility to convert Freeform users to install the apps at a higher rate, while allowing users who do not want to install the app to continue to freeform.com and watch the content there.
