ShowMS provides a number of tools to optimize social media marketing, which has become the primary way to promote Freeform programming on digital.
- Social Promotion - created to help track the promotion of Freeform articles on social media.
- Playbooks - a planner to help manage and create a schedule for marketing activities across a range of social media channels.
- Social Monitoring - created to help manage the social media monitoring workflow for monitoring comments on Freeform's social posts.
